Carrie Moon
A comprehensive branding and digital strategy project, incorporating web design, logo creation,
social media content, live streaming,
and promotional materials to establish a strong author identity.
Overview
In 2019, I had the opportunity to collaborate with Carrie Moon, a poet and author, to create a cohesive brand identity and establish her digital presence. This project encompassed logo design, social media branding, website development, and digital marketing strategies to support the launch of her book, A Trilogy of Love. The goal was to create a professional yet deeply personal brand that resonated with her literary audience while providing a platform to showcase her work and drive book sales.
Visual Identity & Logo Design
The visual identity of Carrie Moon was central to the project. Through in-depth discussions, we defined key themes that were meaningful to the author, including her love for angels, the significance of the moon, and her pen name. The concept behind the logo was to merge these elements into a single, elegant design.
Symbolism: The logo integrates an angel silhouette reaching for the moon, representing her poetic themes and paying tribute to her late husband.
Typography & Colour Palette: A soft, elegant typeface was chosen to reflect the emotive nature of her work, complemented by a moonlit blue palette to evoke mystery and romance.
Client Collaboration: By understanding Carrie’s vision and ensuring the design aligned with her story, we developed a brand identity that felt authentic and personal.
Website Development
Book Launch & Promotional Materials
With the challenges posed by the COVID-19 pandemic, the book launch required a digital-first approach. A series of marketing materials were designed to support the virtual launch.
Promotional Posters: Designed engaging digital posters for social media marketing and virtual event promotion.
Virtual Event Planning: Assisted in structuring and promoting live launch events to ensure audience participation and visibility.
Multimedia Content: Developed visually compelling assets to generate excitement and anticipation for the book release.
